Milk PR is one of the most sought-after independent public relations agencies in Malaysia. Founded in 2008, their diverse local and international clients’ roster includes a careful selection of the world’s most prestigious brands. My team and I were tasked redesign their brand identity in 2013.

The Milk PR logo was designed with one of the brand’s mantras in mind – PR without the fluff. Keeping it clean, simple, elegant but with a slight detail of cheekiness because that’s what it sometimes takes for an effective PR campaign to have that edge.

If you really look into all the cool, amazing campaigns that Milk PR does, you’ll reveal some rather important brand messages that their clients are trying to say. The website was designed to be clean and minimalistic to let their portfolio of impressive clients take centre stage and do all the talking.

As part of their visual identity, we also designed some art decor for their new agency space. It was crucial that our designs complimented and enhanced their already beautifully designed interior. OBEY THE KITTY was a mechanical maneki-neko illustrating the capacity of a unified voice. A contemporary socialistic portrait illustrating the potential and power of a great PR campaign. SEARCH & RESCUE was a contemporary artful way to display MILK PR’s client roster. Guests are encouraged to focus on the wall whilst in the waiting lounge to discover their other clients as they run their eyes across the giant word search puzzle.