LIVESCAPE is one of Southeast Asia’s largest lifestyle and corporate event management companies, with offices in Singapore, Jakarta and Malaysia. They don’t do ordinary and always pull out all the stops to bring the best lifestyle experiences to the region. With the rapid growth they were going through in 2012, they commissioned my team and I to carry out a complete refresh on their brand identity.

LIVESCAPE’s rocket pigeon was designed as a symbol of confidence, evolution, exploration, energy, enthusiasm, resilience, adaptability, strength, speed and reliability. The pigeon is a master of espionage and could take on various guises depending on the genre of the show being promoted, reflecting LIVESCAPE’s expertise as a multi-faceted events agency.

The website was designed to capture the excitement and energy of their events and as an online calendar showcasing key milestones in their ever growing event schedule. One thing about experiential agencies is that they move at a great pace and force. And people can’t remember when or what their big nights out stood for. With the LIVESCAPE web interface, users could go back and forth through their calendar; re-living their shows time and time again. There was also a LIVESCAPE Radio and TV section highlighting the local and international artistes and acts they love and support.

Two sets of stationary were requested to be designed. One for LIVESCAPE the brand, for consumer communications and one for LIVESCAPE the company, for more corporate communications to brands and government agencies.