INNAI is a Malaysian fashion label specialising in the creation of moderrn batik fashion. There is a great story behind every INNAI batik print – a philosophy behind its colours and designs, the process in which it was made and the way it falls over a woman’s silhouette.
My team and I worked closely together with INNAI to create rather unconventional seasonal look books throughout the years – much like the designs of their beautiful patterns, prints, fabrics and clothing line.