GAB (Guinness Anchor Berhad) has a long and proud history dating back to the early 1930’s – brewing and distributing some of the world’s favourite alcoholic beverages for Malaysia. In 2016, HEINEKEN increased it’s stakeholding in GAB and proudly rebranded it to HEINEKEN Malaysia. My team and I was involved in adapting the corporate identity across their online and offline materials in accordance to HEINEKEN International’s corporate guidelines.
Solution
The HEINEKEN Malaysia corporate website is primarily targeted towards investors and stakeholders so we had to ensure that it was intuitive, yet balanced to also appeal to the general public and younger generations.
Most brands under the HEINEKEN umbrella have their own brand websites, but it was still a good idea to showcase them within the main corporate site. We included some fun features to educate viewers about the brands; Beer infused recipes and beer food pairing. This gave a fresh twist on the many possibilities of its brands which many people may never had considered before.
We decided to move away from the typical online method of presenting a company’s corporate structure where the people are always shown as separate individuals. Instead, we wanted to showcase the unity and teamwork of the top level management by insisting that all the key figures to be photographed together. After all, unity was the driving force behind what made GAB an unrivaled success over the decades.
