Havaianas made its flagship debut in Malaysia in 2010 they wanted to create a creative media invite for the launch event in Kuala Lumpur. A free pair of flip-flops were also to be given out to each guest who was lucky to be invited to the event.
Solution
Havaianas has turned the humble flip-flop into an iconic fashion accessory and it is all about a plethora of colours to compliment an individual’s personality. The creative invite was designed to also contain the free pair of flip-flops in the form of a neat little paint can to highlight the seemingly infinite swatches of the brand’s product range.
