HEINEKEN Malaysia wanted to develop Go Places; a careers microsite to showcase the organisation’s amazing work culture. This site is targeted at millennials, college students and graduates.
Solution
My team and I had to adhere to the strict HEINEKEN corporate guidelines but at the same time, we wanted to present a tone of voice that was energetic, conversational and approachable through the use of eye-catching hero imagery, cinemagraphs and video. Video interviews of HEINEKEN Malaysia employees were also included for a more personal touch on the organisation’s culture.
