Thanks to our friends down south in Singapore, AKA Asia, MAYHEM and I had the privilege to work on Johnnie Walker – a brand that needs no introduction. Whilst having a rich and proud heritage dating back to the early 19th century, the brand has also in more recent years become synonymous with the world of Formula 1® racing. Initially partnering with McLaren-Mercedes as the team’s official sponsor, Johnnie Walker then became the proud official whiskey of Formula 1®.
In keeping with the spirit of motor racing, Johnnie Walker wanted to pay tribute to Rodney Seow – the only Singaporean driver in history to ever win a Grand Prix race in 1967. To celebrate this unrivaled achievement, we had the honour to design a commemorative award trophy for Rodney – and what could be more priceless than a one-of-a-kind, custom airbrushed racing helmet.
