élo is a Malaysian shoe brand that wanted to showcase their collection at the world renowned Australian Shoe Fair 2009 in Sydney. They wanted to create a videologue and printed brochures containing the élo collection to be played and distributed at the fair.
Solution
Each shoe had an inspiration behind it’s design and name, so by combining photography, illustrated graphics and animations of various everyday elements that matched these inspirations, my team and I were able to highlight each shoe with their very own distinct personalities.
Postcards of each individual piece in the collection were also produced instead of brochures to be more compact and convenient to carry and encourage sharing in an age before the social media boom.
